Urban Decay has partnered with Gwen to create her ultimate eyeshadow collection. From her 15 can’t-live-without shades to the super-luxe case, Gwen designed and developed her perfect palette.
Urban Decay has loaded this palette with her 15 must-have shades of Eyeshadow (12 are NEW, and three are from the UD shadow collection). With an insane range of neutrals and a few jewel tones to mix things up, this is Gwen’s go-to kit to achieve her most iconic looks.
When they say Gwen collaborated with them on every detail of this palette, they mean it—right down to the case, which was inspired by her love of black-and-white graphic prints and antique gold accents. She also handpicked most of the shade names, which were based on her songs. There’s even a nod to the No Doubt song “Magic’s in the Makeup” on the palette’s huge mirror.
Each Eyeshadow in this palette features Urban Decay's Pigment Infusion System™, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power and blend-ability.
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